As partner, motivator and facilitator, Plattform Land supports all actors in rural areas with sustainable and implementation-oriented initiatives. To this end, it intends to link actors as well as to initiate and support necessary processes and projects. The guiding principle of Plattform Land is to help people to help themselves. It therefore promotes and strengthens local initiative and the participation of the local population and decision-makers in implementation. The strategic task is to strengthen and sharpen public awareness for the concerns of rural areas. Plattform Land pursues a partnership-based and holistic approach in order to meet the complex current and future challenges and to maintain the quality of life in rural areas.
In doing so, the economic and living space of South Tyrol must always be seen as a unity with urban and rural areas. Only an economic policy that is oriented towards the needs of urban and rural areas can be successful for South Tyrol in the long term.
The rural areas are under great pressure to adapt. Due to demographic and economic structural changes, spatial conflicts of interest must be resolved and, in particular, future prospects for the young population must be developed. At the same time, entrepreneurial competitiveness must be maintained by a targeted valorisation of the existing local potentials, taking into account social and economic developments.
In order to preserve the function and vitality of the rural communities, the main towns in the valley communities play an essential role. They are to be supported in maintaining the services and offers of general interest for the surrounding communities in the sense of subsidiarity. Furthermore, advisory and further training measures for professional qualification of the actors and innovative entrepreneurship are to be promoted.
The following recommendations for action combine the expertise of the Advisory Council “Rural Areas” of Plattform Land and the statements of selected actors and experts who were interviewed about the most important challenges in rural areas..